Profile

Name:  Dr. Mridusmita Das

Designation: Assistant Professor, Dean(i/c)

Qualification: MBA, PhD

Area of Interest:

Marketing Management, Advertising & Integrated Marketing Communications, Consumer Behaviour.

Teaching Experience: 8 Years

Seminar & Workshops:

Seminars

a) National:

1. Das M, Nath CK, “Mass Media Advertisements eyeing from the Lens of Advertisers” in the National Seminar On Media Laws and Ethics: Implementation in North East India, Department of Communication & Journalism, Gauhati University.
2. Das M, Nath CK, "A Study on Contemporary Advertisements Eyeing from Ethical Lens" in the National Seminar On Ethics in Management: Trends and Issues, organized by Centre for Management Studies, Dibrugarh University.
3. Das M, “Grassroot participation and enrichment through Comprehensive Training in the field of Cooperative” in the National Seminar on Cooperative Law and Management, organized by Vaikunth Mehta National Institute of Co-operative Management, Pune- 411007.
4. Das M, Nath CK, “Human Resource Management Practices In Higher Educational Institutions – A Case Study” in the UGC- Sponsored National Seminar on Human Resource Management in Higher Educational Institutions: Roadmap for Prosperity, organized by Tinsukia Commerce College, Tinsukia, Assam-786145.
5. Das M, “Contemporary Marketing of Organic Green Tea – A Case Study” in the National Conference in collaboration with Indian Society for Training & Development “Managing Excellence: An Indian Perspective”, organized by Rajarambapu Institute of Technology, Maharashtra- 415414.
6. Das M, Nath CK, "A Study On The Impact Of Marketing Communications Through Media Advertisements On The Buying Attitude Of Urban-Rural Viewers” in the upcoming two day National Marketing Conference (NMC-2017) On “Contemporary Practices in Modern Marketing: A Roadmap for 2020”, on 9th September 2017, organized by Fortune Institute of International Business, Delhi.

b) International:

1. Das M, Nath CK. "Impact Of Media Campaigns Of Selected Brands On The Spectators In Unorganized Environment". Presented a paper in the International Academic Conference on Education & Humanities and Social Sciences at University of Vienna, Austria, April 16-18. 2019. (Conference Proceedings published in June 2019)
2. Das M, Nath CK, “Interdisciplinary Approach in Creation of Advertisements: Eyeing from Advertisers Lens” in the International Conference on Multidisciplinary Approaches in Business Management & Sustainability, organized by Birla Institute of Management Technology, Bhubaneswar.

c) Webinar:

• Participation Certificate for attending the International E-Seminar on “Rethinking Business Education” organized by Department of Business Administration, University of Lucknow, India on 30th June, 2020.
• Participation Certificate for attending the Interactive Session on “InformationCommunication & Outreach – Lifeline for Government Delivery” conducted by Press Information Bureau, Guwahati, India on 16th July 2020.

Workshops:

a) National:

One day workshop on “Students Centered Teaching: Pedagogy to Andragogy” organized by Assam Rajiv Gandhi university of Cooperative Management, Sivasagar Assam on 9th July 2019.

Orientation Course:

Participated and completed 21 days Orientation Programme from 9th till 29th December 2019 at Gauhati University

Refreshers Course:

Participated in UGC-sponsored Refresher Course on “IDC Refresher Course on Teacher Education (Learning Outcome Educational Reform Pedagogy, Assessment and Quality Assurance)” held during 22nd February to 7th March 2021 in Online mode organized by HRDC, Gauhati University, Guwahati, Assam.

Short-term Course:         

1. Participated in UGC sponsored Short Term Course on NEP-2020 & NAAC-Accreditation held on 19th March 2021, organized by HRDC, Gauhati University, Guwahati, Assam.
2. ITES Course from DOEACC Society including Spoken English, Personality Development and Soft Skills and Skills Acceleration Program from Centre for Innovation and Leadership, Bangalore.